Universal tools make for you – and your customers’ – convenience
What’s better for a tradie than easy access, good quality and convenient tools suitable for a range of power tool brands? And the same applies to weekend warriors, according to Peter Craven.
We believe in convenience at Sutton Tools. We want our customers to have the best quality for the least effort. That’s why all our cutting accessories are designed to fit every power tool brand. We manufacture many of our tools in Australia, to the highest international standards – to provide our customers with the best and most convenient tools.
Giving your customer the option to buy their favourite power tools with a universally designed Sutton Tools cutting accessory means you are offering them convenience as well as quality and reliability. Plus, you save on the reduced cost of stock because you are ranging only one universal brand instead of five.
When your regular trade customers run in for a last-minute purchase before a job, you want to make it easy for them. When your irregular weekend warrior customers come in to buy tools for a home repair project, you want them to leave confident that they’ll fit in their infrequently used power tools, whatever the brand – or even the one their father-in-law or neighbour is lending them!
This is where your product range comes into play. Ask yourself whether you’re ever offering too many options to your customer. It may, at the time you’re filling your order, seem like a good idea to have as large a range as possible. Makita drill bits for Makita drills, Ryobi drill bits for Ryobi drills – and so on infinitum…
But this usually only serves to confuse your customer – as well as obliging you to hold more stock of similar tool bits!
You can stock five different brands of cutting tools beside one other, nicely and neatly laid out – in case people have their favourites or want cheaper one-time options and you have to cater for them. For example, we offer a range of brands at different price points to incorporate our Good-Better-Best principle and give our customers options: Frost (Good), P&N (Better), and Sutton Tools (Best).
However, most people don’t have time to stand in an aisle and weigh the pros and cons of different brands. You’ll make it easier for your customers to make a quick decision if they’re on the run by offering universal power tool accessories, and keep them coming back for more because it’s a well-trusted high-performance brand.
Call your account manager and start offering your customers a range of high quality, long-lasting and universally accepted power cutting accessories.
About the Author
Peter Craven
Peter Craven is Sutton Tools’ Product Manager for a range of development projects. Peter has over 25 years’ experience in the hardware industry in merchandise management roles.